What if Rhode Made Sunscreen?
This conceptual Rhode project explores the launch of a sunscreen product through a cohesive art direction inspired by heat, light, and summer nostalgia. Soft butter-yellow tones, glossy textures, and clean compositions reflect Rhode's minimalist aesthetic while introducing a warm, sun-drenched visual language. The campaign combines packaging design with editorial-style imagery to create a fresh and elevated brand experience that feels effortless, modern, and distinctly Rhode.
Rhode’s visual identity is rooted in simplicity, skincare, and the signature glazed-skin aesthetic. This project explores how the brand could expand into sun care while maintaining its recognizable look and feel. The result is a sunscreen concept designed to feel both protective and effortlessly luxurious.
