What if Rhode Made Sunscreen?
This conceptual branding project reimagines Rhode’s product line through the launch of a lightweight mineral sunscreen. From packaging design to campaign visuals, the project captures the essence of summer through butter-yellow tones, glossy textures, and editorial storytelling inspired by heat, light, and nostalgia.
Rhode’s visual identity is rooted in simplicity, skincare, and the signature glazed-skin aesthetic. This project explores how the brand could expand into sun care while maintaining its recognizable look and feel. The result is a sunscreen concept designed to feel both protective and effortlessly luxurious.
