SOLÉA
Sparkling Strawberry Lemonade
SolÉa is a conceptual beverage design created to represent the refreshing, vibrant, and health-conscious lifestyle of today’s consumers. This sparkling strawberry lemonade is positioned as a zero-sugar alternative for those who want bold flavor without compromise.
DESIGN APPROACH:
Color Palette - A soft pink background symbolizes sweetness and lightness, while accents of yellow and green add freshness and contrast.
Imagery - The strawberry and lemon graphics highlight the core flavors, instantly communicating taste. The tropical leaves and flamingos reinforce the playful, summer-inspired personality of the brand.
Typography & Layout - Minimal, modern type keeps the design approachable and uncluttered, letting the imagery speak for itself.
Logo Design: The geometric “S” icon creates a bold and recognizable identity, balancing simplicity with a modern edge.
Solea is more than just a drink—it’s “sunshine in a can.”
The branding is designed to evoke relaxation, poolside fun, and wellness, making it ideal for a younger, style-conscious audience looking for refreshment with personality.
The tagline “Sip. Spark. Go.” encapsulates the product’s promise in three punchy words: refreshment, energy, and movement. It positions Solea as the perfect companion for active, on-the-go consumers who want a zero-sugar beverage without sacrificing flavor or fun.
This ad highlights Solea’s playful and energetic brand identity through a bold, minimal composition. The bright yellow background radiates positivity and immediately captures attention, while the smiling model reinforces the drink’s association with joy, spontaneity, and lifestyle appeal.
The logo for Solea is a bold, modern “S” crafted from a single repeating shape — a soft, square form with curved edges — creating a sense of cohesion and simplicity. The color palette of pink and yellow evokes the essence of summer: vibrant, fresh, and carefree.
These colors were also chosen to reflect the drink's refreshing essence, a vibrant and fizzy fusion of strawberry and lemon, with zero sugar and all the summer vibes.
Designed for a fun, health-conscious lifestyle, Solea’s identity captures the feeling of sunshine in a can.
