This project is a rebranding and website redesign for an imaginative version of a bakery called Piece A Cake. The concept focuses on creating a fresh, cohesive visual identity that reflects the brand’s playful and welcoming spirit.
Using Adobe XD, I designed the entire website from scratch, including interactive prototypes with clickable navigation, an order section, menu bar, About Us, Contact page and live map integration. The design blends functionality with charm, offering users an intuitive and engaging experience that captures the essence of a neighborhood bakery.
The Piece A Cake logo captures the bakery’s playful and warm personality. The stacked cake symbolizes celebration and creativity, while the pink adds sweetness and fun, and the brown tones evoke chocolate and comfort. The heart topper and rounded text make the design feel friendly, inviting, and full of charm.
I selected a warm and inviting color palette inspired by the textures and tones of desserts themselves. The bright pink brings a sense of playfulness and sweetness. The light grey adds balance and a clean, modern touch. The brown echoes the warmth of baked goods like chocolate, cookies, and crusts, grounding the design with a cozy, homemade feel. Lastly, the taupe provides a soft, neutral backdrop that ties everything together, evoking the natural tones of flour, pastry dough, and café interiors.
Together, these colors create a friendly, appetizing, and approachable atmosphere that reflects the bakery’s personality—delightful, welcoming, and full of charm.
