Fendi in Full Bloom is a conceptual luxury advertising campaign inspired by the floral craftsmanship and soft blue palette of the iconic Peekaboo bag. The campaign reimagines the handbag as a blooming object of desire, blending fashion with nature.
This conceptual Rhode project explores the launch of a sunscreen product through a cohesive art direction inspired by heat, light, and summer nostalgia. Soft butter-yellow tones, glossy textures, and clean compositions reflect Rhode's minimalist aesthetic while introducing a warm, sun-drenched visual language. The campaign combines packaging design with editorial-style imagery to create a fresh and elevated brand experience that feels effortless, modern, and distinctly Rhode.
